Car dealership website

A ready-made website for a car dealership: buyers find a car or machine by make, model, year, price and whatever else matters to them, compare up to four listings side by side, see an estimated leasing payment ask for a viewing or a test drive at a time that suits them and offer you their own car to buy or take in part exchange — while you run the listings, the lots, the inquiries and the team from an admin that installs on the phone too. Not only cars: vans, trucks, motorbikes, caravans, boats and farm machinery — the kinds and their characteristics are your setting. We set it up with your brand, lots and listings, host and maintain it — you sell.

The demo at cars.wdevstudio.com is the real product: search, filter, compare, estimate the leasing, ask for a test drive — and sign in to the admin. The dealership, the listings and the leasing companies there are made up, and the data resets every night.

Who it is for

• New and used car dealerships — one or several lots, dozens to hundreds of listings.
• Importers and dealers — new, used and demo cars, promotions until a date, prices with VAT, without VAT or with VAT on the margin.
• Van, truck, motorbike, caravan and boat sellers — their own kinds and characteristics, mileage or engine hours.
• Farm machinery sellers — tractors, combines, balers with subkinds and their own characteristics (working width, engine hours).

What you get — by tier

The price is in the card at the top right, or on request.

Core — the site and the admin

• The public site in its own look „Лазур“ (light azure, soft relief, a speedometer in the logo) with your logo, colour, photos and texts — in Bulgarian and English.
• Catalogue: kinds as a tree with subkinds, the characteristics of each kind, a starter list of 111 makes and about 970 models, variants — all managed from the admin.
• Listings: a car or machine from the catalogue, condition (new, used, demo), year, mileage or engine hours, a price with VAT, without VAT, with VAT on the margin or „on request“, a promotional price until a date, characteristics and extras, photos, a YouTube or Vimeo video, the VIN if you wish, the lot and the state — available, reserved, sold, hidden.
• Search and filters: make, model, year, price, mileage or engine hours, condition, lot and the kind's characteristics — with the number of listings beside each value; sorting.
• Comparison of up to four listings side by side — the differences marked.
• Leasing calculator: your leasing companies, an estimated monthly payment on every listing.
• Inquiries, viewings and test drives on a day and time within the lot's hours — you confirm them in the admin, the buyer gets letters in their language.
• Service, spare parts and financing: an inquiry about the customer's own machine that reaches the right department — at its e-mail and in the admin; pages for the service, the parts and financing (and European programmes).
• Buy-back and part exchange: the seller describes their car with photos — also in exchange for a listing; you answer with a valuation, the letter also says the difference to the price.
• Lots — address, opening hours, phone, e-mail and map for each; for Bulgaria, Romania and Greece.
• Roles: Manager, Sales (only a listing's state, never its price or text), Editor (never the buyers' personal data) — and your own roles; the admin installs as an app on the phone.
• Full SEO — its own address, title and description for Google for every kind, make and model, Google data for every car with its price and lot, a sitemap with the photos, redirects.
• Marketing under Google Consent Mode v2 and a cookie banner.
• Hosting, domain, mail, monitoring and updates.

With an AI assistant

Everything in the core tier plus an assistant in the admin with your key (Claude, OpenAI or Gemini): drafts of page and article texts, translations and SEO — always as a draft you approve. The assistant never publishes prices or listings on its own.

Custom

• Import of listings from a spreadsheet, an old site or your system.
• Your own features, integrations and design.

The site — what the buyer sees

The search

• The kinds in the menu — with an icon and a photo; cars, vans, trucks, motorbikes, caravans, boats, farm machinery and whatever you add.
• An address for every kind, make and model — /en/cars/lexus/is — with its own title and description for Google: write them yourself or keep the ready ones.
• Filters beside the list: make and model, year, price (the promotion counts), mileage or engine hours, condition, lot and the kind's characteristics — fuel, gearbox, body, extras — with the number of listings beside each value; on a phone they fold under „Filters“.
• Sorting: recommended, newest, price, year, mileage.

The listing

• A full-screen gallery, the price with the promotion and VAT, the key facts, the characteristics and extras, the description, the video.
• The lot where the car stands — opening hours, „Open now“, a map that loads only after a click.
• An inquiry straight from the listing — a question, a viewing, a test drive or leasing; „Trade in my car“; „Similar“ listings below.

The comparison

• „Compare“ on every listing — in the list and on its page; the choice is kept in the browser, a bar at the bottom leads to the comparison.
• Up to four listings side by side: price, kind, condition, year, mileage, lot, every characteristic and every extra; differing rows are coloured, „Only the differences“ hides the rest.
• On a phone the table swipes sideways while the row names stay; the comparison's link can be shared.

The leasing

• Leasing company, down payment (a slider) and term — an estimated monthly payment, the sum financed, the total paid and the rate.
• Clearly said to be an estimate and not a credit offer, with the leasing company's representative example.
• „Ask about leasing“ — the listing's form is filled in with the choice; the site collects no credit data.

Inquiry, viewing and test drive

• The buyer picks a day and time within the lot's hours — only free ones, every half hour, with the lunch break.
• A test drive only for an available car with an engine; a general inquiry — „I'm looking for a car“ or a viewing on site at the lot they pick.
• Phone and e-mail are required; a letter in their language arrives at once, saying the time is theirs once confirmed.

Buy-back and part exchange

• A page of its own in the menu: the seller picks the kind, make and model from the catalogue (or types their own), the year, the mileage or engine hours, and describes the condition.
• Up to 10 photos — from the phone, or straight from its camera; photos make the valuation closer.
• „Trade in my car“ on every listing — the form shows the car they want; without it, it is a plain buy-back.

Service, spare parts and financing

• An inquiry for a service, spare parts or financing: the customer picks their own machine — kind, make and model from the catalogue or in their own words, the year and engine hours if they like — and says what they need.
• Beside the form — the phone and e-mail of the department that answers: the service, the parts or leasing.
• Pages built from blocks for the service (the makes you service, under warranty and after), the parts and financing (leases, loans, European programmes) — each with an „Inquiry to a department“ block.

The phone, speed, cookies

• Everything is built for the phone first — no sideways scrolling, big buttons and the mega menu as a sheet from the bottom.
• Switching the language does not reload the page; pages are rendered on the server — fast, and good for Google.
• Measurement (GA4, Google Ads, Meta) — only after the visitor's consent: the car seen and its inquiry with its price, so you know what every ad brings.

The admin — what you manage yourself

The listings

• A listing in minutes: kind, make, model and variant from the catalogue, the kind's characteristics, the extras as ticks, the photos — ordered, the first is the cover.
• Sales change the state straight from the list — reserved, sold, back on sale.
• A promotion until a date — it ends by itself on its last day.

The inquiries

• Every inquiry arrives in Sales → Inquiries as „New“ — with the listing, the lot and the wished time; sales are notified on the phone.
• „Confirm“ — the wished time or another agreed with the buyer: the meeting goes into the calendar with a reminder, and the buyer gets a letter with the day, the time and the address.
• A car to buy arrives with its photos; „The car to value“ — an amount and a note, and the seller gets a letter in their language, for a trade-in with the difference to the listing's price.
• A service, parts and financing come to the department that answers them — written on the inquiry and by letter to its e-mail; the reply goes straight to the customer.
• Stages, notes, tasks and files on every inquiry — from the first question to the sale.

The catalogue

• Kinds and subkinds with the usage measure (kilometres, engine hours or none), an icon and a photo for the menu.
• Characteristics — a choice, a number with a unit, yes/no or text, in every language; which go into the search.
• Makes, models per kind and variants; new ones from the catalogue are added without touching your changes.
• A title and description for Google for every kind, make and model, in every language — with a preview of how the search shows it.

Dealership, leasing and settings

• The lots — an address with a pin on the map, opening hours with a break, phone and e-mail.
• The leasing companies — rate, smallest down payment, terms, conditions and a representative example in every language.
• Dealership and company — the data for Google (AutoDealer), the site's colour, the general terms; pages built from blocks, blog, reviews, partners.
• The departments — phone, e-mail, hours and the inquiries each answers: sales, the service, parts, leasing, buy-back.

Roles and security

• Manager, Sales and Editor with default permissions you change yourself; your own roles.
• E-mail invitations, two-factor sign-in, a trash and the history of every change.

SEO — so that people find you

• Its own address, title and description for every kind, make and model; a filtered page is not indexed, and a model under a broader kind points to its own kind's page — nothing is duplicated.
• Google data for every car — Car or its kind's type, with the price, availability and the lot where it stands; the dealership as an AutoDealer with its lots.
• A sitemap with the listings' photos; a 301 redirect on every change of address — also of a kind, make or model, with every page under it.

Automations — what happens by itself

• The number of listings beside every filter and the catalogue's addresses update themselves.
• A promotion ends by itself on its last day; a sold car stops showing leasing, viewings and test drives.
• The letters to the buyer and the seller — on the inquiry, the confirmation and the valuation — go by themselves, in their language.
• An inquiry goes by itself to the department that answers it; a service, parts and financing are offered on the site only while there is one.
• The demo resets every night.

Security and personal data

• The calculator and the comparison collect no personal data; only sales see the inquiries and the sellers' photos — the photos are on a closed disk, not on the site.
• Sales never touch prices and texts; the Editor never sees the buyers' personal data.
• Measurement and advertising — only after consent.

On request — extras and integrations

• Import of listings from a spreadsheet or an old system; a link to a leasing company's API for a real offer.
• Your own design and features made for your business.

Moving from an old site

We move the listings, the photos and the pages, and redirect the old addresses so you do not lose your positions in Google.

How it goes

1. A talk — what you sell, your lots, your leasing companies and what buyers should see.
2. Setup — your brand, colour, kinds, lots and the first listings.
3. Review — you search, compare, estimate leasing and change whatever is needed.
4. Launch — the domain, the mail and the measurement; an hour of training for the team.

Hosting and maintenance

We host, monitor and update — every new version reaches every client at no extra charge.

What is new — the versions

The product keeps growing; every version reaches every client.

• 0.12 — service, spare parts and financing: an inquiry about the customer's machine to the right department, pages for the service, the parts and financing.
• 0.11 — SEO: a title and description for Google for every kind, make and model, a 301 on a new catalogue address, inquiries measured with the car's price.
• 0.10 — buy-back and part exchange: the seller's car with photos, a valuation from the admin with a letter and the difference for a trade-in.
• 0.9 — inquiries, viewings and test drives on a day and time, confirmation and letters in the buyer's language.
• 0.8 — leasing calculator: the leasing companies in the admin, the estimated payment on every listing.
• 0.7 — comparison of up to four listings, the differences marked.
• 0.6 — search and filters; addresses for Google by kind, make and model.
• 0.5 — the listings: prices, promotions, characteristics, extras, photos, video.
• 0.4 — kinds, makes and models — a starter catalogue.
• 0.3 — the site's own look „Лазур“.
• 0.2 — roles and permissions.
• 0.1 — the foundation.

Questions